It all starts with my last two tweets before getting started:

robotchampion Prepped and ready for 1230 #zerowaste talk, props, surprise guests, and even activism!

robotchampion Talk is just moments away, use the #zerowaste hashtag

As we get started eight folks chime in with GoWalla and Foursquare check-ins and general announcements about it beginning:

steveblackmon #zerowaste — at Zero Waste: The Future of Green http://gowal.la/s/4rK2

JessiO At the #zerowaste session in 8A. (@ Austin Convention Center w/ @ramon_deleon @benedictwong @leahjones) http://4sq.com/8RQqOx

YannR next #zerowaste … the future of green @ sxsw

sustaining Settling in at the #zerowaste session; looks like a diverse crowd and a lot of Austinites!

Then, I launch into my intro attempting to explain #zerowaste, but here is what they crowd hears/tweets:

GREENITED On average Americans create 6 pounds of trash per day per person. #zerowaste #sxsw

createthegood At #zerowaste, @robotchampion is talking about companies like @WholeFoods that are reducing the amt of trash they send to landfill. Saves $.

accooper1 Change the size of the compost (largest) recycle & landfill (smallest) bins to help change behavior #zerowaste #sxsw

createthegood #zerowaste is diverting from landfills… composting, recycling… – @robotchampion #SXSW

Ok, so either I was extremely captivating and no one cared to tweet, or I talked way too fast and folks only had time to tweet major snippets?

createthegood Next speaker is Beth Ferguson from Austin… Her design thesis was on solar charging stations for electric vehicles & bikes. #zerowaste

agreenerlifeorg At the #zerowaste panel being impressed with people’s ingenuity.

Blocks8 Look for the solar recharge stations that look like 1950′s gas pumps around Austin #sxsw #zerowaste

createthegood One audience member said they saw it last night and there was a line. People are digging it. #zerowaste // Now I wanna go snap a pic!

LisaRedShoesPR did not know about the retro-fitted 50s style gas pumps as solar charging stations for bikes, laptops around… #sxsw #zerowaste

sustaining Beth Ferguson’s design for a solar electric charging station incorporates 1950s gas pumps to make energy consumption visible. #zerowaste

craftyb RT @createthegood: Henry Ford’s wife drove the first electric vehicle. #zerowaste #whoknew

I chime in with an important fact that a few tweet about:

changeorder The greatest new energy source is energy reduction. #zerowaste #sxsw

Then our next speaker, Jason Aramburu, starts off with a zinger:

brianfit Clean coal? Oxymoron! #zerowaste

brookebf Rechar doing project in Houston ship channel w waste wood fr hurricane ike gen pwr & fertilizer reduce landfill #zerowaste #sxswi #housxsw

After Jason’s talk I go off on compost, which seemed to set off a flurry of tweets:

createthegood A lot of people in the room raise their hand saying they compost. Me, I’m learning. #zerowaste #SXSW

ericavandenberg “Farmers call compost black gold” #zerowaste #sxswi

KuraFire Compost is the new black gold. #zerowaste

Amy begins her part:

createthegood Next up, @sengseng (aka “Steve’s woman”) She’s talking about the girlfriend’s perspective living with someone who lives #zerowaste lifestyle

kirbstr #zerowaste victim or guinea pig

createthegood . @sengseng‘s first reaction was that #zerowaste is impossible in today’s society #SXSW

accooper1 Waste is just a bad habit not a lifestyle #zerowaste #sxsw

createthegood Even just bringing a water bottle or your own cup helps reduce the paper generated. – @sengseng #zerowaste #SXSW

createthegood Changing food habits was one of the biggest challenges. @robotchampion & @sengseng shop at farmers markets mainly #zerowaste #SXSW

LisaRedShoesPR Re-think what constitutes a meal … #sxsw #zerowaste eat things from farmer’s markets.

Amy hits the tweet bingo with the most folks re-tweeting her lines/quoting her. Then a questioneer brings up the crucial question with perfect timing and saving me from the awkward transition to it. What are the online resources for zero waste, food, etc.?

LisaRedShoesPR take note of the #slowfood movement. #sxsw #zerowaste

createthegood To find your local farmers markets or locally sourced food, one resource is http://www.localharvest.org/ #zerowaste #SXSW

LisaRedShoesPR check out eatwellguide.org for farmer’s guide market #sxsw #zerowaste

Finally, the session winds down with announcements and lots of folks with new ideas:

kirbstr #zerowaste comment on the waste of the swag bags, but they are a revenue source for smaller biz but #sxsw is cutting down on paper wastes

MelissaSavcic Great talk about #zerowaste at #sxsw There needs to be more ‘green’ lifestyle conferences!

KuraFire IFixit.com is aiming to be a Wikipedia for fixing your own hardware (like broken iPhone screens). #zerowaste

KuraFire “Reduce first, Reuse second, Recycle third. Now a fourth one: Rethink.” #Zerowaste

floridagirlindc My fave from #zerowaste panel at #SXSW: @sengseng‘s “Look at the faces of people in supermakret vs people at farmers market. Who’s happier?”

the007way #zerowaste www.soldesignlab.com Been considering an elec scooter but I have nowhere to charge it at present. Just got rid of car.

The Stats

• 6 rave reviews and 2 critiques (here, here, I followed up personally with each critique)
• During the 60 minute session:
• – there were 51 ReTweets
• – 204 Tweets using the hashtag #zerowaste
• – which is 3.4 tweets/minute or about a tweet every 18 seconds
• 1 Live Streamer
• 3 Live Note Takers (by YannR, cwcinc, and benrigby)

The Ending, My Favorite Tweet

AeroSuch Lots of sandals & composters at #Zerowaste. Great insights into solar recharge, bio charcoal, and savingmoney/calories/trash #habits #sxsw

Rather, as an adult looking back at his own childhood he tells that he just didn’t know he needed eggs. So, he goes to his neighbor and asks for some eggs. She gladly gives them for his momma’s birthday.

Cake is delivered and everyone is happy. The mom is surprised and delighted. But, a few days later the mom scolds the child and grounds him after finding out that he had to ask the neighbor for eggs.

She was worried that the neighbors might think she couldn’t take care of, or feed her children.

Now the narrator finishes this off by not blaming his mom for such behavior. Instead saying that this is acceptable in our society and that it’s not making us any better or happier.

So, please think about this tale as you rush to judgement. Remember, that sometimes life is a bit more complicated than we would like to believe.